Author(s): John Westwood

Business Economics Finance Management

Although the basic principles and theories of marketing haven't changed, many of the tools have. With new reliance on online tools to get results, it's more important than ever for businesses to be up-to-date on the latest techniques. Marketing Your Business covers all of these aspects of marketing to develop a strategy and increase profit, including detailed advice on how to carry out market research in the digital age and how to use the resulting information to develop specific objectives and strategies. It explains how to:

-use the internet
-set up websites and online shops
-use traditional and online public relations - including social media
-plan advertising and sales promotion campaigns
-prepare sales literature
-manage exhibitions

Also with practical advice and tips on getting into exporting as well as a thorough explanation of the new marketing concept Application Selling, Marketing Your Business is an all-in-one guide to everything practitioners need to know about marketing today.